William Morris At Home · Multichannel Brand, Packaging Focus
William Morris At Home is an exclusive license from Heathcote & Ivory to Ashley Wilde, created in collaboration with the William Morris Gallery in Walthamstow. At the time, it was the only William Morris brand with a genuine, archive‑based connection.
As the in‑house graphic designer, I worked across brand, packaging and printed materials for UK and international retailers. I also created the brand’s first comprehensive guideline document, as none existed when the license was inherited. This case study highlights a selection of packaging I developed, from concept through to production‑ready artwork.
Tools Used: Adobe Illustrator · Adobe InDesign · Presentation · Prototyping
Role: Sole Graphic Designer
Date: 2024/2025
UK Market Packaging | Selection of packaging designed for the UK Market. Left to right: Cushion Swing Tags, C-Cards for Towels.
UK Market Packaging | Selection of packaging designed for the UK Market: Tile cards for Throw products secured with printed William Morris ribbon.
UK Market Packaging | Selection of packaging designed for the UK Market. Left to right: Pillowcase box, bedding set box.
USA Market Packaging | Selection of packaging designed for the US Market. Left to right: Curtain hanger panel, Kitchen Towel belly band, bathroom towel aisle markets and towel swing tags.