Bespoke by AW · Full Visual Identity System
Bespoke by Ashley Wilde is a premium B2B made‑to‑measure service launched by Ashley Wilde Group. I created the full visual identity system from logo suite and brand guidelines to packaging, printed collateral, digital assets and sales tools. The aim was to build a cohesive, premium visual world with packaging as a key touchpoint for the brand's elevated positioning.
Tools Used: Adobe Illustrator · Adobe InDesign · Hand-drawn sketching
Role: Sole Graphic Designer
Date: 2024/2025
Primary, Secondary & Monogram Marks | A flexible logo suite designed to scale across packaging, print and digital touchpoints while maintaining a consistent brand voice.
Brand Guideline Document | A visual layout overview of the brand guideline document created for this visual identity.
Typography & Primary Colour Palette | Carefully selected typefaces and refined colour system that complements the core Ashley Wilde brand identity while maintaining a distinct, independent character.
Light & Dark Theme Colour Systems | Dual palettes developed to ensure visual consistency and accessibility across light and dark environments. Each theme maintaining the brand's warmth and balance while adapting contrast and tone for varied applications.
Packaging Concept | Visualisation of the delivery box presented to the end user upon receipt of their made-to-measure product.
Printed Marketing Visual Concepts | Application of the brand identity across printed marketing materials, demonstrating how the system translates into real-world touchpoints.
Digital Marketing / Website Visual Concepts | Application of the brand identity across social media, email marketing and website layout.