I am a Graphic Designer with 3+ years’ experience across branding, packaging, print and digital design within retail, ecommerce and lifestyle sectors. I have delivered projects from concept through to production for UK and international markets. Skilled in packaging artwork, brand consistency, campaign rollout and print production, with experience collaborating across marketing, licensing, production and external suppliers. Comfortable working independently or within collaborative teams, with a growing interest in digital design and UX.
Design Tools: Adobe Illustrator | Adobe InDesign | Adobe Photoshop
Core SKills: Branding & Identity | Packaging Design | Print & Production | Typography | Layout Design | Photo Retouching
Creative Skills: Presentation Design | Brand Guidelines | POS & Marketing | Digital Assets
skills
2022-2025
Graphic Designer | Ashley Wilde Group, Hertfordshire
Initially hired as a studio assistant within an expanding graphics team, I assumed full responsibility for the company’s design output when the senior designer went on maternity leave with minimal handover. As the sole designer in the business, I delivered packaging, branding, print and digital marketing assets for licensed and in‑house brands across UK, US and Canadian retail markets, managing projects from concept through to production.
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Designed and developed packaging artwork across multiple brands and product ranges for UK, US and Canadian retail markets.
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Delivered 100+ SKU artwork requests per season, collaborating with suppliers, printers and internal teams to produce accurate production-ready files.
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Maintained brand consistency across packaging, POS, brochures and marketing materials.
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Supported multilingual packaging compliance and retailer-specific requirements.
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Created internal brand guidelines (“brand bible”) to improve consistency across licensed and in-house collections.
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Improved packaging workflow systems and file organisation to support production efficiency.
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Produced brochures, sales kits and campaign assets for seasonal launches.
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Retouched and colour-corrected photography for print and digital use.
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Led visual identity rollout for the Bespoke by Ashley Wilde and packaging redevelopment for Holly Willoughby x Dunelm.
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Attended print checks and worked closely with production teams to ensure colour accuracy and quality control.
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Worked cross-functionally with marketing, textile design, licensing and production departments.
2021 -current
Graphic Designer | Freelance, Remote - UK
Working independently with clients across ecommerce, retail, lifestyle and charity sectors, I deliver branding, packaging and visual identity projects from concept through to production, creating print and digital assets that support product launches and campaigns.
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Delivered branding, packaging and visual identity projects for independent and established businesses.
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Created wholesale catalogues, brochures and marketing materials supporting product launches and campaigns.
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Produced print-ready artwork for packaging, POS and promotional materials.
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Developed presentation decks and digital assets for client campaigns.
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Managed multiple client projects simultaneously, ensuring delivery to deadline and specification.
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Worked directly with clients to refine creative direction and deliver commercially effective design solutions.
Clients include: QVCUK, Bewilderbeest, Larnauti, Diviner Group Ltd, West Country Design, Holmedale Nature Network.
EXPERIENCE
Google UX Design Professional Certificate (2026 - In Progress)
Developing foundational skills in UX principles, wireframing, user research and prototyping.
Ba (Hons)Textiles | Upper 2:1
Arts University Bournemouth
EDUCATION