I’m a Graphic Designer with experience across branding, packaging, print and digital design.
I specialise in clear, structured layout design and production‑ready artwork and I enjoy creating
work that communicates simply and effectively.
I’ve delivered projects from concept through to production for retail, lifestyle and ecommerce clients across UK and international markets. My background includes packaging artwork, brand consistency and print production, working closely with marketing, licensing, production teams and external suppliers.
I’m collaborative, detail‑focused and organised, and I enjoy working on projects where clarity and thoughtful design make a real difference.
Design Tools: Adobe Illustrator, Adobe InDesign, Adobe Photoshop
Skills: Branding & Identity, Typography, Layout Design, Brand Guidelines,
Print & Production, Packaging Artwork, Photo Retouching, Presentation Design,
POS & Marketing Materials, Digital Assets, Accessibility Awareness, Proofing,
Client Communication, Project Management
skills
2022-2025
Graphic Designer | Ashley Wilde Group, Hertfordshire
From 2022 to 2025 I worked as a Graphic Designer at Ashley Wilde Group in Hertfordshire. I was initially hired as a studio assistant, but early into my role I took on full responsibility for the company’s design output during the senior designer’s maternity leave.
For a significant period I was the sole graphic designer in the business, delivering packaging, branding, print and digital assets for licensed and in‑house brands across
UK, US and Canadian retail markets.
My work included developing packaging artwork across multiple brands, producing 100+ SKUs per season and collaborating with suppliers, printers and internal teams to deliver accurate, production‑ready files. I maintained brand consistency across packaging, POS, brochures and marketing materials and supported multilingual packaging compliance and retailer‑specific requirements.
I created internal brand guidelines to improve consistency across collections, refined workflow systems to support production efficiency and carried out colour‑critical
checks on samples and prototypes under TL84 and D65 lighting. I attended print
checks, approved final output and ensured accurate reproduction of brand colours.
Alongside this, I produced brochures, sales kits and campaign assets for seasonal launches, retouched and colour‑corrected photography and led visual identity
rollouts for Bespoke by Ashley Wilde and the Holly Willoughby x Dunelm packaging redevelopment. When the senior designer returned, we continued to collaborate
closely to deliver a high standard of work across the business.
2021 -current
Graphic Designer | Freelance, Remote - UK
Since 2021 I’ve worked independently with clients across ecommerce, retail, lifestyle, construction and charity sectors, delivering branding, packaging and visual identity projects from concept through to production. My freelance work includes creating wholesale catalogues, brochures and marketing materials, as well as producing print‑ready artwork for packaging, POS and promotional assets.
I’ve developed presentation decks and digital assets for campaigns, and worked directly with clients to refine creative direction and deliver clear, commercially effective design solutions.
Clients include QVCUK, Bewilderbeest, Larnauti, Diviner Group Ltd, West Country Design and Holmedale Nature Network.
EXPERIENCE
Google UX Design Professional Certificate (2026 - In Progress)
Developing foundational skills in UX principles, wireframing, user research and prototyping.
Ba (Hons) Textiles | Upper 2:1
Arts University Bournemouth
EDUCATION