Holmedale Nature Network · Brand Visual System
Holmedale Nature Network is a Yorkshire‑based charity dedicated to protecting local wildlife and waterways. I developed a full brand visual identity, creating a logo system, colour palette and typography suite inspired by the surrounding landscape. The identity brings together land, water and wildlife through a unified mark and visual language, supported by brand guidelines and application mock‑ups. Deliverables included
the primary and secondary logo, monogram and brand system documentation.
Tools Used: Adobe Illustrator · Microsoft Teams (remote collaboration) · Hand-drawn sketching
Role: Sole Graphic Designer
Date: 2024/2025
Logo Meaning Breakdown | Explains the logo concept, showing how land, wildlife and water are represented through stylised forms.
Secondary Logo & Pictorial Mark | Demonstrates the construction and alignment of the secondary logo and pictorial mark.
Typography & Colour Palette | Defines the brand's type system colour palette inspired by natural tones of the dales.
Mockup | Simple print mockup showing the identity applied to promotional materials.