Brand Identity & Service Launch - Bespoke by Ashley Wilde
Ashley Wilde Group launched a premium interior design service streamlining bespoke product ordering.
This service gave clients access to their full fabric archive and removed the need for third-party machinists with the goal of reducing lead times for their clients.
The identity needed to feel elevated while remaining aligned with the parent brand.
As the graphic designer, I led the project from concept through to delivery.
What began as a logo request evolved into a complete brand identity after further discussions around questions I raised with the wider team. I developed the visual system across multiple touchpoints while adapting to changing requirements within a six-month deadline.
Deeper Dive
Research & Exploration
Add your explanation here. Talk about the research, references, early thinking, moodboards and how the direction began to form.
Brand Guidelines
Add information about the identity system, typography, colour palette, rules and brand development.
Digital Applications
Add your digital applications, UI layouts, social assets and screen designs here.
Printed Applications
Add your printed collateral, packaging, brochures, editorial pieces and physical outcomes here.